WhatsApp

5 WhatsApp automations every MENA business should set up

Most businesses only use WhatsApp to send and receive messages manually. Here are the 5 automations that will save your team hours every day — from instant replies to order confirmations.

Mar 10, 20266 min

Instagram

How to run Ramadan campaigns on Instagram using chat automation

Ramadan is the highest-volume period for MENA businesses on Instagram. Learn how to set up automated DM flows, story mention replies, and promo sequences that convert without manual effort.

Feb 28, 20268 min

Education

WhatsApp Business API vs WhatsApp Business App: What's the difference?

Many businesses start with the free WhatsApp Business app then hit a wall when they try to scale. Here is a clear breakdown of the differences — and when you need to upgrade to the API.

Feb 15, 20265 min